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Princess has just created an exciting new Marketing Tool known as the "Alaska Movie Night Kit". An email went out today announcing this new tool, but in case you missed it, here are some highlights.

First of all, the kit is FREE. It's an entertaining way to get your clients excited about visiting Alaska. It includes a brand new, award-winning, 30-minute documentary film entitled "The Heart of Alaska" featuring an intimate look at real life stories of people who live in Alaska and wouldn't dream of living anywhere else. It also includes:

• A letter describing the film and how to plan an evening around screening the movie
• 3 "Heart of Alaska" DVDs, one for you to play, and two for door prizes
• Flyer and postcard invitations for you to promote your night. Postcards can be ordered free at onesourcecruises.com
• Alaska Sales Tool & Marketing Guide to help you promote Princess Alaska vacations
• Five movie posters (11" x 17") to display in your office and community promoting the event
• An event program on slick paper for easy photocopying to hand out to attendees
• A DVD loaded with a Power Point presentation giving an overview of the Princess Alaska cruisetour product along with speaker notes all ready for you to use

You can order the kit by phone, by calling 1-888-478-6732. Ask for the Alaska Movie Night Kit (Item #PAK9KT8110). You can also order online at www.onesourcecruises.com. The Kit is FREE. If you would like a copy of the movie, but are not ready to host a movie night, you can order the movie separately at no charge. These will be available starting 8/22.

Check out the attachment for more information on the various collateral items available to help you promote your event.



NOTE: If you plan your Movie Night between Sept. 1 and Oct. 15, 2008, you can combine the event with our Special 2009 Alaska Bonus Cruise Sale offer and get double "bang for the buck"!

Feel free to contact me with any questions you may have.

Best regards,

Colette Cutrone
District Sales Manager
Princess Cruises & Cunard Line
ccutrone@princesscruises.com

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